One of the fastest ways to get traffic to your website is to buy it. As an advertiser, you have a lot of different avenues available to you on the internet, but none is more powerful than Google.
Google gets over 30% of all internet search traffic – one of the largest search engines in the world. But in addition to that, the Google Content network covers over 64% of the internet! This means that your ad for your small website can get massive exposure all across the internet, almost overnight.
Unfortunately, Google’s advertising solution, Adwords, can seem confusing and daunting to people who aren’t familiar with it. Horror stories abound about people who want to get traffic to their website, and end up spending thousands of dollars on Adwords without making any money in return.
But if you know the right way to use Google Adwords, not only will your website get a lot of traffic, you’ll also save a lot of money. Here are some tips to help you use Google to your advantage…
Google Tip 1: Do Good Keyword Research
Keywords are the lifeblood of internet commerce. The right keywords can make you millions. The wrong ones can cost you millions. So it’s important to find the right ones quickly, and stop paying for the wrong ones.
You can use Google’s keyword tool to find keywords to bid on, but you’ll want to make sure your keywords are relevant to your website. For instance, if your site is about training dogs, bidding on keywords about cats is probably a bad idea.
Try and find as many keywords as you can that are related to your market. The more keywords you have, the greater the chances of you finding a winner.
Google Tip 2: Write Winning Ads
Having a good ad is just as important as having good keywords. With a bad ad, you won’t get any traffic (or worse yet, lots of traffic and no sales!).
Google has very strict standards for the ads they display, so it can be challenging writing ads that meet their guidelines at first. Just remember this ad-writing tip:
Create a headline that gets attention, and create body text that gives people a reason to click on your ad.
Simple, right?
Don’t be afraid to write more than one ad and test out which one does the best.
Google Tip 3: Set A Reasonable Daily Budget
Setting a daily budget for your campaigns is what gives you a great amount of control over what you spend. If you can’t afford to spend a lot of money, set your daily budget low – but not so low that you’re just wasting funds.
A good starting point is $50 per day. That should give your ads enough time to display during the day without putting you into the poor house.
Google Tip 4: Track Conversions
If you don’t track what keywords are making you sales, you’ll never know which keywords to get rid of. Google offers conversion tracking, and it is vital to learning which keywords are duds and which are winners.
As you begin to eliminate keywords that aren’t converting, you’ll see that you’re spending less money and making more money.
A good rule of thumb is that if a keyword gets 200 clicks without a conversion, it’s a dud and should be shut off.
Google Tip 5: Separate The Search And Content Networks
Google’s content network traffic is much bigger than it’s search traffic. If you create a campaign in which your keywords are showing on both, you may be hitting your daily budget to quickly.
By seperating the search and content network into two seperate campaigns, you have a greater flexibility to not only manage the bids for your keywords on each respective network, but also control your daily ad spend a lot more precisely.
So for instance, if you notice the content network gets more clicks but less sales, you can lower the daily budget to spend less. If you notice the search network is making lot of sales, you can increase your daily budget to get more of that traffic, without worrying that you’ll get flooded with junk traffic from the content network.
Google Adwords can be a very powerful tool to get traffic to your website. If you can master it, you’ll be able to make incredible amounts of money in no time.
